White label product
Bring your recipes, meal plans, courses, programmes and community into a fully branded mobile and web app. No coding required.
Two ways to launch
A turnkey mobile and web app in your brand, with your recipes, programmes and memberships. Little or no technical effort on your side.
Book a demo →Prefer your own front end? Use the same personalised meal planning and nutrition capabilities through a single API.
Explore the API →What you get
Our no-code app builder lets you theme the app with your own brand, logo and colours, so it is uniquely yours.
Import recipes from the web or spreadsheets, or create them with AI. Each one is analysed and indexed for full nutrition and allergen information. Or start with our own database of over 2,000 healthy recipes.
Use the recipe board organiser to arrange recipes the way your customers want to see them.
Publish recipes in one click. Members can find them with advanced search, scale and modify them, and add them to grocery lists.
Create your own meal plans and let them personalise to each customer’s calorie targets, tastes, schedule, allergens and family.
Create lessons with images, text and video, and embed tools such as Typeform and Calendly. Go further and build multi-week health and nutrition programmes.
Add videos, podcasts and articles to a content library, laid out to fit your brand.
Give your customers a safe space to engage and share their content.
Create subscriptions, define membership tiers and put your content behind paywalls, with integrated payments.
Highlights
In use
Knorr wished to promote sustainable eating and to "gamify" a meal planning experience to increase engagement within their consumer website and derive audience insights.
Using our responsive white label web app, and their own internal recipe database, we created a personalised meal planner with a healthy eating index allowing users to "score" their meal choices.
The publisher brand wished to create a new incremental revenue stream using their existing recipe and web assets.
Using our responsive white label web app, and ingesting their recipe database, we created a cloud native personalised meal planner, complete with end user payments and subscription management.
The publisher brand wished to engage a new audience and create a new scalable revenue stream.
Using our native white label native app, and ingesting their recipe database, we helped them launch their very first iOS app into the Apple App Store.
Questions
No. The app is built with our no-code builder, and you manage your content through a self-service platform.
Yes. Import them from the web or spreadsheets, or create them with AI. Each recipe is analysed for full nutrition and allergen information. You can also start from our database of over 2,000 recipes.
Both. You get a fully responsive web app and a native app, on a single platform.
Yes. Create subscriptions and membership tiers, and place programmes, courses and other content behind paywalls, with integrated payments.
Yes. Build lessons with rich media and embedded tools, and combine recipes, meal plans and lessons into multi-week programmes.
Yes. If you would rather build your own front end, the same personalised meal planning and nutrition capabilities are available through our API.