Fitting meals to per-day nutrition targets For decades, personalised meal planning has been approached in much the same way. Start with a database of recipes. Filter out the ones that don't fit. Assemble what's left into a meal plan. It's a logical approach—but it's fundamentally the wrong way to think about the problem. At first glance, personalised meal planning seems simple. Set a nutrition target. Recommend a few recipes. Build a meal plan. But that's not what happens in

From White Label Apps to Infrastructure When we first launched Meal IQ, our ambition was simple: make personalised nutrition more accessible. At the time, the market was dominated by static meal plans, fixed recipe libraries, and generic recommendations. White-label apps offered organisations a fast route to market, but beneath the surface they often relied on the same assumptions: predefined content, limited flexibility, and a one-size-fits-most approach to personalisation.

TLDR; A white label app is a quick and easy way of creating new income for your business, especially if you already have an engaged...

Dietitians in the NHS are overworked and under resourced. How can they drive efficiencies and increase productivity to save thousands of...