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Solving the hardest problem in nutrition

Fitting meals to per-day nutrition targets

For decades, personalised meal planning has been approached in much the same way.

  1. Start with a database of recipes.
  2. Filter out the ones that don’t fit.
  3. Assemble what’s left into a meal plan.

It’s a logical approach—but it’s fundamentally the wrong way to think about the problem.

Why is meal planning so hard? Three meals on a balance, linked to protein, carbs, calories, fibre and fat.

At first glance, personalised meal planning seems simple.

Set a nutrition target. Recommend a few recipes. Build a meal plan. But that’s not what happens in reality. Every meal changes the nutritional balance of the entire day.

Imagine you’re trying to create a day that delivers:

Per day nutrition constraints: 2,000 calories target, at least 140g protein, at least 30g fibre, at most 50g sugar and at most 50g saturated fat.

You choose three healthy meals. At first glance, they look like a great combination.

Then you check the day’s nutrition.

Initial selection of breakfast, lunch and dinner: calories fit, but protein is too low and saturated fat is too high.

So you swap one meal. Now…

After swapping the dinner: calories and fibre are now too low.

So you swap another meal. Now…

After swapping the lunch: calories and sugar are now too high.

Swap again. One metric improves. Another moves out of range.

Soon you realise you aren’t choosing three recipes. You’re searching for the one combination of meals that satisfies every nutritional target, dietary restriction and personal preference simultaneously.

Every adjustment solves one problem while creating another.

Every adjustment solves one problem but creates another: every change ripples across every constraint and the combinations explode into millions of possible meal plans.

Our Breakthrough

We realised we were asking the wrong question.

Instead of asking:

“Which recipe best fits these nutrition targets?”

We asked:

“What if we started with the ingredients instead of the recipe?”

That single shift changes everything.

Recipes are fixed.

Ingredients are flexible.

Rather than trying to force fixed recipes to satisfy changing nutritional targets, we begin with the nutritional outcome we want to achieve.

Our optimisation engine continuously explores millions of possible ingredient combinations, adjusting quantities and balancing meals until it finds a solution that satisfies an individual’s nutritional requirements while remaining realistic to cook and enjoyable to eat.

Advances in generative AI and optimisation techniques have finally made real-time personalised nutrition possible.

But AI isn’t solving the nutrition problem. It solves the culinary one.

Once the nutrition has been solved, generative AI transforms that solution into natural recipes, cooking instructions and beautifully presented meals. Our models are fine-tuned on thousands of real recipes, enabling them to learn culinary structure, ingredient relationships and cooking techniques while remaining grounded in nutritionally optimised outputs.

The result is fundamentally different.

Traditional systems start with recipes and hope they fit the nutrition.

We start with the ingredients, optimise the nutrition, and let the recipe emerge.

Why It Matters

For decades, personalised nutrition has been limited by one simple fact: creating accurate meal plans takes time.

Dietitians and nutritionists can produce highly personalised plans, but they cannot do it instantly or continuously for millions of people.

Traditional meal planning software scales, but only by simplifying the problem.

Real-time nutrition optimisation changes that.

For the first time, personalised dietary interventions can be delivered instantly, adapted continuously and scaled globally.

This opens the door to an entirely new generation of healthcare and wellness applications.

This is about far more than generating meal plans. It’s about creating the intelligence layer for personalised nutrition. A platform capable of powering healthcare providers, digital health companies, diagnostics platforms and AI health agents with nutritional interventions that are intelligent, adaptive and delivered at scale.

We believe this marks a fundamental shift in nutrition technology.